AI Sales Training
Your competitors’ sales teams are already using AI. Is yours?
I train B2B sales teams to use AI on the actual job – prospecting, research, follow-up, deal management – so they sell more in less time. Not a generic prompt course. Practical, role-specific, built around how your team already works.
Tools we train your team on
HeyGen
Selling has changed faster than your training has
Selling has changed faster in the last two years than in the previous twenty.
The reps who’ve worked out how to use AI are doing in an hour what used to take a morning – researching accounts, drafting tailored outreach, prepping for calls, writing proposals. The ones who haven’t are quietly falling behind, and most of them don’t know it yet.
The gap isn’t about buying more software. Most teams already have the tools. The gap is that nobody’s taught them how to use AI to actually sell. That’s what this fixes.
Practical AI sales training, built around how your team sells
I teach your sales team to use AI where it matters: on live deals, with your products, your market, your CRM.
No theory, no “future of work” slides. I sit with how your team sells today, find the places AI gives them an edge, and train them to use it until it’s second nature. They leave able to do the job faster and better – not with a certificate they’ll forget by Friday.
What your team will be able to do
Prospect faster. Research accounts and decision-makers in minutes, not hours, and spot the ones worth chasing.
Personalise at scale. Write outreach that sounds like a human wrote it for one person – across a whole list.
Walk into every call prepared. Pull together account history, news, and likely objections before they dial.
Handle objections better. Practise tough conversations and sharpen responses without burning a real prospect.
Write proposals and follow-ups in a fraction of the time. Good first drafts in minutes, so deals don’t stall waiting on admin.
Keep the CRM clean. Turn call notes into structured records automatically, so managers can actually coach from the data.
Why it’s worth doing
The point of AI in sales isn’t gadgets. It’s three things that move the number:
More selling time. Every hour a rep spends on research, admin, and writing is an hour they’re not selling. AI gives a lot of that time back.
More pipeline, better quality. Faster, sharper prospecting means more of the right conversations – not just more activity.
Faster ramp and more consistency. New hires get to competence quicker, and your best rep’s approach becomes something the whole team can repeat.
Used properly, AI doesn’t replace good salespeople. It makes good salespeople a lot more productive – and makes average ones better.
Built on a track record of real results
returned for every AED 1 invested – Fusion Shipping, 12 months
Across four B2B sales teams, my sales and revenue growth consulting has produced over AED 6.6M in new revenue and 271 new client accounts – an average of around AED 13 in new revenue for every AED 1 invested. AI training builds on the same fundamentals that delivered those results: it’s a force multiplier on top, not a substitute for getting the basics right.
How it works
This isn’t an off-the-shelf course. Every engagement is built around your team, your market, and the tools you already pay for.
1. Audit. I look at how your team sells now and where AI will earn its keep.
2. Tailored training. Hands-on sessions by role – SDRs, account managers, sales leaders – using your real deals, not made-up examples.
3. Playbooks. Your team keeps a simple set of prompts and workflows they’ll actually use.
4. Embedding. Follow-up so it sticks and becomes how the team works, not a one-off workshop.
Delivered on-site or remotely, across the UAE and internationally.
Want broader sales training, or the full system behind these results? See my corporate sales training and the Revenue Growth Framework.
What it costs
Every programme is scoped to your team – its size, how your people sell, and how much follow-up support you want after the workshops. We’ll firm up the detail on the call.
Who it’s for
This is for you if:
- You run a B2B sales team and you can see AI changing your market, but your people aren’t using it well.
- You’re an owner or founder whose small sales team needs to do more without you hiring more heads.
- You’ve tried sending people on a generic AI course and nothing changed on the ground.
It’s not a magic button, and it’s not for teams looking for one. It works when you’ve got people willing to sell and a leader willing to back the change.
Common questions
Isn’t this just a ChatGPT course?
No. It’s training on your live deals, your market and your workflow – not generic prompts. The point is changing how your team works day to day, not handing them a tips sheet they’ll ignore.
Do we need to buy specific AI tools?
No. We mostly work with tools you already have or that are free to start with. The skill is in how you use them, not how much you spend.
What about client data and confidentiality?
We set clear rules on what goes into AI tools and what doesn’t, so your team gets the speed without putting sensitive or client data at risk.
Will this replace our salespeople?
No – it makes them more productive. The teams that win are the ones whose people use AI well, not the ones who cut headcount and hope.
What does it cost?
Programmes start from AED 7,875 per day, customised for your team. The right length depends on team size and how much embedding support you want after the workshops.
How long does it take?
It depends on team size and how far along you already are. We’ll scope it on the call.
Can you train a team outside the UAE?
Yes. Sessions run remotely, and I work with clients internationally.
Give your team an unfair advantage
Book a short discovery call. We’ll look at how your team sells now, where AI fits, and whether this is worth doing for you. No pitch, no pressure.
About Philip Mazloumian – I’m a revenue, sales and marketing consultant based in the UAE. I help owners and CEOs of B2B businesses fix what’s slowing sales growth, through training, coaching and consulting. AI is now part of how the best teams do that. Book a discovery call.